Pictory

AI-powered video creation tool that converts scripts, blog posts, and long-form content into engaging short videos. Perfect for content marketers and bloggers.

Starting price

$23/mo

Available On

web

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Video Editing & Creation

About Pictory

AI-powered video creation tool that converts scripts, blog posts, and long-form content into engaging short videos. Perfect for content marketers and bloggers.

View Pricing See Features Compare Video Editing & Creation Tools

Perfect For

Content marketingBlog repurposingSocial media videosVideo summariesEducational content

Pricing Plans

Standard

$23/mo

30 videos per month
10 minutes per video
Auto-captions
Stock media access

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RECOMMENDED

Premium

$47/mo

60 videos per month
20 minutes per video
AI voiceovers
Priority support

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Teams

$119/mo

Unlimited videos
Team collaboration
API access
Dedicated support

Get Started

Get Started with Pictory

Key Features

Script to video

Blog to video

Auto-captions

Video highlights

Stock media library

AI voiceovers

Pros & Cons

Pros

Converts text to video easily
Great for repurposing content
Time-saving automation
Good for marketers
Multiple pricing tiers

Cons

Limited customization
AI-generated feel
Video length limits on lower tiers

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How to Use Pictory

Repurposing Blog Posts into Videos with Pictory

Content marketers love Pictory for its ability to automatically convert blog posts into engaging videos. Simply paste your blog URL or article text, and Pictory's AI analyzes the content, extracts key points, and creates a video storyboard with relevant visuals from its stock library. The platform intelligently matches images and video clips to your content, saving hours of manual searching. Add your brand colors, logo, and fonts to maintain consistency across all videos. Pictory automatically generates captions synchronized with AI voiceovers in multiple languages, making your content accessible to global audiences. This feature is perfect for extending the reach of your written content, improving SEO with video embeds, and engaging visual learners. Export videos optimized for YouTube, social media, or embed directly on your blog to increase time on page and reduce bounce rates.

Key Features:

Blog to video
AI voiceovers
Auto-captions
Stock media library

View Pricing See All Features

Creating Video Summaries from Long-Form Content with Pictory

Pictory excels at condensing long-form videos, webinars, and podcasts into short, shareable highlights. Upload your video or paste a YouTube URL, and Pictory's AI automatically identifies the most engaging moments and key takeaways. The platform generates a transcript, analyzes sentiment and importance, then creates multiple short clips perfect for social media promotion. Add animated captions, branded intros/outros, and call-to-action overlays to maximize engagement. This feature is invaluable for podcasters wanting to promote episodes on Instagram and TikTok, webinar hosts creating teaser content, and educators breaking down lectures into digestible segments. Pictory's AI saves hours of manual editing by automatically selecting the best moments, allowing you to focus on content strategy rather than technical editing. Export multiple clips simultaneously in different aspect ratios for various platforms.

Key Features:

Video highlights
AI analysis
Multi-clip export
Aspect ratio presets

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Script-to-Video Production for Marketing Teams with Pictory

Marketing professionals use Pictory to rapidly produce video content from scripts and presentations. Write your script or upload a PowerPoint, and Pictory transforms it into a professional video with relevant visuals, transitions, and music. The platform's AI suggests scenes based on your script's context, pulling from millions of stock images and videos. Choose from various AI voices in different accents and languages, or upload your own voiceover. Pictory's template system ensures brand consistency across all marketing videos, from product launches to customer testimonials. The platform is particularly effective for creating explainer videos, product demos, and social media ads without expensive video production. Collaborate with team members by sharing projects and gathering feedback before finalizing. Export videos in multiple formats optimized for different marketing channels, from email campaigns to paid advertising.

Key Features:

Script to video
AI voiceovers
Brand templates
Team collaboration

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Social Media Content Creation at Scale with Pictory

Social media managers rely on Pictory to create consistent, engaging video content at scale without a video production team. The platform's AI-powered workflow allows you to produce dozens of videos per week from text prompts, blog posts, or existing videos. Pictory automatically formats videos for different platforms (Instagram, TikTok, LinkedIn, YouTube) with appropriate aspect ratios and durations. Add trending caption styles, animated text, and music to boost engagement rates. The platform's batch processing feature lets you create multiple variations of the same content for A/B testing different hooks, thumbnails, and calls-to-action. Pictory's analytics integration helps you understand which video styles perform best, allowing you to optimize your content strategy. Perfect for agencies managing multiple clients or brands maintaining consistent posting schedules across platforms. The platform's speed and automation make it possible to maintain a robust video presence without sacrificing quality.

Key Features:

Batch processing
Multi-platform export
Caption styles
Analytics

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Learn More About Pictory

Is Pictory Right for You?

Who Should Use Pictory

Content marketers and bloggers repurposing written content into videos
Social media managers creating consistent video content at scale
Podcasters and webinar hosts creating promotional clips and highlights
Marketing teams producing explainer videos and product demos quickly
Agencies managing multiple clients with limited video production resources
Educators creating engaging video content from lesson plans and presentations

Who Should NOT Use Pictory

Professional video editors needing advanced editing control and effects
Users who prefer hands-on, traditional timeline-based editing
Creators needing more than 30 videos per month on the entry plan
Users requiring offline editing capabilities
Film producers working on narrative content requiring precise editing
Creators who want unlimited exports without monthly video limits

Still Have Questions?

Check out our detailed comparison of Pictory with other videoEditing tools to find the perfect match for your needs.

Compare videoEditing Tools

Pictory Alternatives & Competitors

Comparing Pictory with other popular options to help you make the best choice for your needs.

InVideo

InVideo offers 5000+ templates and more hands-on editing control, while Pictory focuses on AI-powered automation for content transformation. InVideo is better for template-based creation, Pictory is better for repurposing existing content. InVideo's Plus plan ($25/month) is comparable to Pictory's Standard ($23/month), with similar video limits and features.

When to Choose InVideo:

Choose InVideo if you prefer template-based workflows, need more manual editing control, or want access to premium iStock media.

Compare Pictory vs InVideo View InVideo Details

Synthesia

Synthesia specializes in AI avatar videos for corporate training and presentations, while Pictory focuses on content repurposing and marketing videos. Synthesia offers custom AI avatars and is more enterprise-focused, while Pictory is better for content marketers and bloggers. Synthesia starts at $29/month vs Pictory's $23/month.

When to Choose Synthesia:

Choose Synthesia if you need AI avatars for corporate training, want custom avatar creation, or are creating multilingual business presentations.

Compare Pictory vs Synthesia View Synthesia Details

VEED

VEED is a traditional video editor with AI enhancements, while Pictory is an AI-first platform for content transformation. VEED offers more editing control and flexibility, while Pictory automates the creation process. VEED's Pro plan ($30/month) offers unlimited exports, while Pictory limits videos per month. Choose based on whether you want hands-on editing (VEED) or automation (Pictory).

When to Choose VEED:

Choose VEED if you want traditional timeline editing, need unlimited exports, or prefer hands-on control over automated AI creation.

Compare Pictory vs VEED View VEED Details

Descript

Descript uses text-based editing for podcasts and interviews, while Pictory transforms text content into new videos. Descript is better for editing existing audio/video content, while Pictory is better for creating new videos from written content. Descript's Creator plan ($24/month) is comparable to Pictory's Standard ($23/month) but serves different use cases.

When to Choose Descript:

Choose Descript if you primarily edit podcasts or interviews, need AI voice cloning (Overdub), or prefer text-based editing of existing content.

Compare Pictory vs Descript View Descript Details

Movavi

Movavi Video Suite is a desktop editor with screen recording, multi-track timelines, and a one-time license starting at $39.95, while Pictory is a browser-based AI tool that automates script-to-video creation. Movavi is better for creators who want hands-on editing control and offline performance, whereas Pictory excels at transforming text or long videos into finished clips with minimal manual work.

When to Choose Movavi:

Choose Movavi if you prefer traditional timeline editing, need screen recording, or want a downloadable tool with perpetual license options.

Compare Pictory vs Movavi View Movavi Details

Still Not Sure Which Tool to Choose?

Compare Pictory side-by-side with other videoEditing tools to find the perfect fit for your workflow.

Compare All videoEditing Tools

Frequently Asked Questions

Common questions about Pictory

Pricing & Plans

Does Pictory have a free trial?

Pictory does not offer a traditional free plan, but they provide a 3-video free trial that lets you test all features before committing. The trial includes access to the full platform, AI features, and stock media library. After the trial, plans start at $23/month for the Standard plan with 30 videos per month. The Premium plan ($47/month) offers 60 videos and additional features like AI voiceovers.

What's the difference between Pictory Standard and Premium?

The Standard plan ($23/month) includes 30 videos per month, 10-minute video length, and basic features. The Premium plan ($47/month) offers 60 videos per month, 20-minute video length, AI voiceovers, and priority support. Premium is worth it if you produce more than 30 videos monthly, need longer videos, or want AI voiceovers instead of uploading your own. Both plans include access to the full stock library and auto-captions.

Can I cancel my Pictory subscription anytime?

Yes, you can cancel your Pictory subscription at any time. If you cancel, you'll retain access to paid features until the end of your current billing period. Pictory does not offer refunds for partial months. Your created videos remain accessible even after canceling, but you won't be able to create new videos or export additional content. You can resubscribe at any time to regain full access.

Features & Capabilities

How does Pictory's AI video creation work?

Pictory's AI analyzes your text content (blog post, script, or article) and automatically creates a video storyboard. The AI identifies key points, selects relevant visuals from millions of stock images and videos, generates captions, and can add AI voiceovers. You can customize the AI's selections, adjust timing, change visuals, and modify text before exporting. The AI saves hours of manual work by automating the tedious parts of video creation while still allowing creative control.

Can I use my own footage in Pictory?

Yes, you can upload your own images, videos, and audio files to use in Pictory projects. The platform supports common formats including MP4, MOV, JPG, PNG, and MP3. You can combine your own footage with Pictory's stock library for maximum flexibility. The platform also allows you to upload custom brand assets like logos, fonts, and color palettes to maintain brand consistency across all videos.

Does Pictory support multiple languages?

Yes, Pictory supports over 60 languages for captions and transcription. The AI voiceover feature offers voices in multiple languages and accents, making it easy to create content for global audiences. You can also upload your own voiceovers in any language. The blog-to-video feature works with content in various languages, though accuracy may vary for non-English content.

How accurate is Pictory's automatic video creation?

Pictory's AI is approximately 80-85% accurate in selecting relevant visuals and identifying key points from text. You'll typically need to spend 10-15 minutes reviewing and adjusting the AI's selections to ensure they perfectly match your vision. The platform is designed to handle the tedious work (finding stock footage, timing, captions) while giving you final creative control. The more specific your script or blog post, the better the AI's selections will be.

Can I collaborate with team members in Pictory?

Yes, the Teams plan ($119/month) includes collaboration features allowing multiple team members to work on projects, share assets, and manage brand kits. Team members can leave comments and feedback on projects. The Standard and Premium plans are designed for individual users. If you need collaboration, the Teams plan is worth the investment for agencies and content teams.

Comparisons

Is Pictory better than InVideo?

Pictory and InVideo serve different needs. Pictory excels at AI-powered content transformation (blog-to-video, script-to-video, video summarization) with minimal manual editing. InVideo offers more hands-on control with 5000+ templates and traditional editing tools. Pictory is better for automated content repurposing, while InVideo is better for template-based video creation. Pictory starts at $23/month vs InVideo's $25/month, with similar feature sets at comparable price points.

Technical Details

What video lengths does Pictory support?

Pictory's video length limits depend on your plan. The Standard plan ($23/month) allows videos up to 10 minutes long, while the Premium plan ($47/month) supports videos up to 20 minutes. The Teams plan ($119/month) offers unlimited video length. For most social media and marketing content, 10 minutes is more than sufficient. Longer videos are better suited for webinar summaries or educational content.

Got your questions answered?

Start using Pictory today and see the results for yourself.

Visit Pictory Website

Compare with Similar Tools

Feature	Pictory	AI Studios (Deepbrain)	CapCut
Starting Price	$23/mo	$29/mo	Free
Platforms	web	web	webdesktopmobile
Key Features	✓Script to video ✓Blog to video ✓Auto-captions	✓AI-powered video generation ✓Realistic AI avatars ✓Text-to-speech in multiple languages	✓AI-powered editing tools ✓Extensive template library ✓Auto-captions

View Full Comparison

Ready to try Pictory?

Visit their website to learn more and get started today.

Visit Pictory Website

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Pictory

About Pictory

Perfect For

Pricing Plans

Standard

Premium

Teams

Key Features

Pros & Cons

Pros

Cons

Ready to experience Pictory?

How to Use Pictory

Repurposing Blog Posts into Videos with Pictory

Key Features:

Creating Video Summaries from Long-Form Content with Pictory

Key Features:

Script-to-Video Production for Marketing Teams with Pictory

Key Features:

Social Media Content Creation at Scale with Pictory

Key Features:

Is Pictory Right for You?

Who Should Use Pictory

Who Should NOT Use Pictory

Still Have Questions?

Pictory Alternatives & Competitors

InVideo

When to Choose InVideo:

Synthesia

When to Choose Synthesia:

VEED

When to Choose VEED:

Descript

When to Choose Descript:

Movavi

When to Choose Movavi:

Still Not Sure Which Tool to Choose?

Frequently Asked Questions

Pricing & Plans

Does Pictory have a free trial?

What's the difference between Pictory Standard and Premium?

Can I cancel my Pictory subscription anytime?

Features & Capabilities

How does Pictory's AI video creation work?

Can I use my own footage in Pictory?

Does Pictory support multiple languages?

How accurate is Pictory's automatic video creation?

Can I collaborate with team members in Pictory?

Comparisons

Is Pictory better than InVideo?

Technical Details

What video lengths does Pictory support?

Got your questions answered?

Compare with Similar Tools

Ready to try Pictory?

Related Products

AI Studios (Deepbrain)

CapCut

Descript

FlexClip

How to Use Pictory

Repurposing Blog Posts into Videos with Pictory

Key Features:

Creating Video Summaries from Long-Form Content with Pictory

Key Features:

Script-to-Video Production for Marketing Teams with Pictory

Key Features:

Social Media Content Creation at Scale with Pictory

Key Features:

Is Pictory Right for You?

Who Should Use Pictory

Who Should NOT Use Pictory

Still Have Questions?

Pictory Alternatives & Competitors

InVideo

When to Choose InVideo:

Synthesia

When to Choose Synthesia:

VEED

When to Choose VEED: