Semrush

Comprehensive SEO and digital marketing toolkit for improving online visibility. Essential for content creators, agencies, and marketers.

Starting price

$129.95/mo

Available On

webapi

Visit Semrush Website

Marketing & SEO

About Semrush

Comprehensive SEO and digital marketing toolkit for improving online visibility. Essential for content creators, agencies, and marketers.

View Pricing See Features Compare Marketing & SEO Tools

Perfect For

SEO optimizationContent marketingCompetitor researchAgency reportingKeyword research

Pricing Plans

RECOMMENDED

Pro

$129.95/mo

5 projects
500 keywords to track
10,000 results per report
Competitor analysis

Get Started

Guru

$249.95/mo

15 projects
1,500 keywords to track
Content marketing toolkit
Historical data

Get Started

Business

$499.95/mo

40 projects
5,000 keywords to track
API access
White label reports

Get Started

Get Started with Semrush

Key Features

Keyword research

Site audit

Competitor analysis

Backlink analysis

Content marketing

Social media tools

Pros & Cons

Pros

Comprehensive toolset
Industry standard
Excellent data
Regular updates
Great for agencies

Cons

Expensive
Steep learning curve
Can be overwhelming

Ready to experience Semrush?

Try Semrush Now

How to Use Semrush

Comprehensive Keyword Research with Semrush

SEO professionals rely on Semrush for in-depth keyword research that goes beyond basic search volume data. The platform's Keyword Magic Tool provides access to over 20 billion keywords across 130+ countries, helping you discover long-tail opportunities your competitors are missing. Analyze keyword difficulty, search intent, and SERP features to prioritize which keywords to target. Semrush's keyword clustering feature groups related keywords together, helping you create comprehensive content that ranks for multiple terms. The platform's question-based keyword research identifies common questions people ask, perfect for creating FAQ sections and featured snippet content. Track your keyword rankings daily with position tracking for up to 5,000 keywords, with local and mobile tracking options. Semrush's competitive keyword gap analysis reveals keywords your competitors rank for that you don't, providing a roadmap for content expansion.

Key Features:

Keyword Magic Tool
Position Tracking
Keyword Gap
Organic Research

View Pricing See All Features

Competitor Analysis and Market Intelligence with Semrush

Digital marketers use Semrush to gain deep insights into competitor strategies across SEO, PPC, content, and social media. The platform's Domain Overview provides a comprehensive snapshot of any competitor's online presence, including organic and paid traffic, top keywords, and backlink profile. Analyze competitors' top-performing pages to understand what content resonates with your shared audience. Semrush's Traffic Analytics tool estimates competitors' website traffic sources, helping you identify untapped channels. The Advertising Research feature reveals competitors' Google Ads strategies, including ad copy, keywords, and landing pages. Monitor up to 20 competitors simultaneously with customizable alerts for ranking changes, new backlinks, and content updates. Semrush's Market Explorer tool provides industry-level insights, helping you understand market trends and identify growth opportunities.

Key Features:

Domain Overview
Traffic Analytics
Advertising Research
Market Explorer

View Pricing See All Features

Technical SEO Audits and Site Health Monitoring with Semrush

Technical SEO specialists choose Semrush for comprehensive site audits that identify and prioritize technical issues affecting search performance. The Site Audit tool crawls up to 100,000 pages per project, detecting over 140 technical and SEO issues including broken links, duplicate content, slow page speed, and mobile usability problems. Semrush provides actionable recommendations for each issue, with priority levels to help you focus on high-impact fixes first. The platform's Core Web Vitals tracking monitors page experience metrics that directly impact Google rankings. Set up automated weekly or monthly audits to catch new issues before they impact rankings. Semrush's Log File Analyzer helps you understand how search engines crawl your site, identifying crawl budget waste and indexation issues. The platform integrates with Google Search Console for a complete view of your site's search performance.

Key Features:

Site Audit
Core Web Vitals
Log File Analyzer
On Page SEO Checker

View Pricing See All Features

Content Marketing and SEO Writing with Semrush

Content marketers leverage Semrush's content tools to create SEO-optimized content that ranks and converts. The SEO Writing Assistant provides real-time recommendations as you write, analyzing readability, tone of voice, keyword usage, and originality. The Content Marketing Platform helps you plan, create, and optimize content at scale with topic research, content templates, and performance tracking. Semrush's Topic Research tool identifies trending topics and questions in your niche, helping you create content that matches search intent. The platform's content audit feature analyzes your existing content, identifying opportunities to update, consolidate, or remove underperforming pages. Track content performance with metrics including organic traffic, backlinks, and social shares. Semrush's post-tracking feature monitors how your content performs across social media platforms, helping you understand what resonates with your audience.

Key Features:

SEO Writing Assistant
Topic Research
Content Audit
Post Tracking

View Pricing See All Features

Learn More About Semrush

Is Semrush Right for You?

Who Should Use Semrush

SEO professionals and agencies managing multiple client websites
Digital marketers needing comprehensive tools for SEO, PPC, and content marketing
Content teams creating SEO-optimized content at scale
E-commerce businesses competing in competitive markets
Enterprise companies requiring advanced features and large data sets
Marketing teams wanting all-in-one digital marketing intelligence

Who Should NOT Use Semrush

Complete beginners with no SEO knowledge (steep learning curve)
Small businesses with limited budgets (expensive at $129.95/month minimum)
Users who only need basic keyword research (overkill for simple needs)
Individuals managing a single small website (too many features)
Users who primarily need backlink analysis (Ahrefs may be better)
Budget-conscious users who can achieve their goals with cheaper alternatives

Still Have Questions?

Check out our detailed comparison of Semrush with other marketing tools to find the perfect match for your needs.

Compare marketing Tools

Semrush Alternatives & Competitors

Comparing Semrush with other popular options to help you make the best choice for your needs.

HubSpot

HubSpot delivers CRM, marketing automation, and customer service hubs with Starter plans from $45/month, while Semrush zeroes in on SEO, content, and competitive intelligence at $129.95/month. HubSpot centralizes lead management and sales enablement, whereas Semrush provides deeper keyword data, site audits, and SERP tracking.

When to Choose HubSpot:

Choose HubSpot if you need an all-in-one CRM and marketing platform to run campaigns and sales pipelines alongside SEO efforts.

Compare Semrush vs HubSpot View HubSpot Details

VidIQ

VidIQ helps YouTube creators grow with AI keyword suggestions, competitor tracking, and channel analytics starting at $7.50/month, whereas Semrush covers web-wide SEO, PPC, and content marketing. VidIQ offers deeper insights for YouTube optimization but doesn't replace Semrush's site audits or keyword databases.

When to Choose VidIQ:

Choose VidIQ if video SEO on YouTube drives your marketing pipeline and you need creator-specific insights rather than broad SERP data.

Compare Semrush vs VidIQ View VidIQ Details

Wistia

Wistia focuses on video hosting, lead capture, and engagement analytics with plans from $24/month, giving marketers rich viewer data and turnstile forms without the broader keyword intelligence Semrush provides. Teams that rely on video hubs and marketing automation can use Wistia to nurture leads while keeping reporting inside their website instead of combing through SERP metrics.

When to Choose Wistia:

Choose Wistia if your growth strategy leans on video marketing, you need built-in lead forms and heatmaps, or you want lightweight analytics embedded on your site rather than a full SEO research suite.

Compare Semrush vs Wistia View Wistia Details

Still Not Sure Which Tool to Choose?

Compare Semrush side-by-side with other marketing tools to find the perfect fit for your workflow.

Compare All marketing Tools

Frequently Asked Questions

Common questions about Semrush

Pricing & Plans

Does Semrush offer a free trial?

Yes, Semrush offers a 7-day free trial of the Pro plan, giving you full access to all features including keyword research, site audits, and competitor analysis. No credit card is required to start the trial. After the trial, plans start at $129.95/month for the Pro plan. Semrush also offers a limited free account with 10 requests per day for basic keyword and domain research.

How many projects can I track in Semrush?

The number of projects depends on your plan. The Pro plan ($129.95/month) includes 5 projects, Guru ($249.95/month) includes 15 projects, and Business ($499.95/month) includes 40 projects. Each project can track one domain with associated keywords, competitors, and audits. If you need more projects, you can purchase additional project slots or upgrade to a higher plan. Agencies typically need Guru or Business plans for multiple client projects.

Can I cancel my Semrush subscription anytime?

Yes, you can cancel your Semrush subscription at any time. If you cancel, you'll retain access to paid features until the end of your current billing period. Semrush offers a 7-day money-back guarantee if you're not satisfied with the service. After canceling, you can still access a limited free account with 10 requests per day. You can resubscribe at any time to regain full access to your historical data and projects.

What's the difference between Semrush Pro and Guru plans?

The Pro plan ($129.95/month) includes 5 projects, 500 keywords to track, and 10,000 results per report. The Guru plan ($249.95/month) includes 15 projects, 1,500 keywords, 30,000 results per report, plus the Content Marketing Toolkit and historical data. Guru is worth it if you manage multiple websites, need content marketing features, or require historical data for trend analysis. Most agencies and serious marketers choose Guru for the additional projects and content tools.

Features & Capabilities

How accurate is Semrush's keyword data?

Semrush's keyword data is approximately 80-85% accurate for search volume estimates, which is industry-standard for SEO tools. The platform uses clickstream data from millions of users combined with Google's data to provide estimates. Accuracy is highest for high-volume keywords and may vary for long-tail keywords. Semrush updates its keyword database monthly. For exact search volumes, you'd need direct access to Google Ads Keyword Planner with an active campaign.

Can I use Semrush for local SEO?

Yes, Semrush offers robust local SEO features including local keyword tracking, Google My Business management, and local listing management. The Position Tracking tool allows you to track rankings for specific locations down to the zip code level. Semrush's Listing Management feature helps you manage your business listings across 70+ directories. The platform also includes local competitor analysis and review monitoring. These features make Semrush suitable for local businesses and agencies managing local SEO campaigns.

Does Semrush include backlink analysis?

Yes, Semrush includes comprehensive backlink analysis with a database of over 43 trillion backlinks. The Backlink Analytics tool provides detailed insights into any domain's backlink profile, including referring domains, anchor text distribution, and link quality metrics. The Backlink Audit tool identifies toxic backlinks that could harm your rankings. The Link Building Tool helps you find link opportunities and manage outreach campaigns. While Ahrefs has a larger backlink index, Semrush's backlink features are sufficient for most SEO needs.

Does Semrush work for YouTube SEO?

Yes, Semrush includes YouTube-specific features for video SEO. The platform's keyword research tools work for YouTube keywords, helping you discover what people search for on the platform. Semrush's Social Media Toolkit includes YouTube analytics, competitor analysis, and content planning features. You can track YouTube rankings, analyze competitor channels, and discover trending video topics. While not as comprehensive as dedicated YouTube tools like TubeBuddy, Semrush provides solid YouTube SEO capabilities as part of its broader toolkit.

Comparisons

Is Semrush better than Ahrefs?

Semrush and Ahrefs are both excellent SEO tools with different strengths. Semrush offers more comprehensive digital marketing features including PPC research, social media tools, and content marketing, making it better for all-in-one marketing. Ahrefs has a larger backlink index and simpler interface, making it better for pure SEO and backlink analysis. Semrush starts at $129.95/month vs Ahrefs at $99/month. Choose Semrush for comprehensive marketing or Ahrefs for focused SEO work.

General Questions

Is Semrush suitable for beginners?

Semrush has a steep learning curve due to its comprehensive feature set, but the platform offers extensive training resources including Semrush Academy with free certification courses. The interface can be overwhelming for complete beginners, but the platform provides guided workflows and tooltips to help you get started. Semrush is best suited for users with basic SEO knowledge who want to advance their skills. Complete beginners might find simpler tools like Ubersuggest easier to start with, then graduate to Semrush as their needs grow.

Got your questions answered?

Start using Semrush today and see the results for yourself.

Visit Semrush Website

Compare with Similar Tools

Feature	Semrush	LANDR	VidIQ
Starting Price	$129.95/mo	$11.99/mo	Free
Platforms	webapi	webdesktop	web
Key Features	✓Keyword research ✓Site audit ✓Competitor analysis	✓AI mastering ✓Music distribution ✓Collaboration tools	✓Keyword research ✓Competitor analysis ✓AI title generator

View Full Comparison

Ready to try Semrush?

Visit their website to learn more and get started today.

Visit Semrush Website

LANDR

From $11.99/mo

AI mastering
Music distribution
Collaboration tools

Learn More →

VidIQ

Free

Keyword research
Competitor analysis
AI title generator

Learn More →

← Swipe to see more →

We may earn a commission when you click links to products on this site, at no extra cost to you. This helps us provide free content and tools. We only recommend products we believe will be valuable to you. Learn more

Semrush

About Semrush

Perfect For

Pricing Plans

Pro

Guru

Business

Key Features

Pros & Cons

Pros

Cons

Ready to experience Semrush?

How to Use Semrush

Comprehensive Keyword Research with Semrush

Key Features:

Competitor Analysis and Market Intelligence with Semrush

Key Features:

Technical SEO Audits and Site Health Monitoring with Semrush

Key Features:

Content Marketing and SEO Writing with Semrush

Key Features:

Is Semrush Right for You?

Who Should Use Semrush

Who Should NOT Use Semrush

Still Have Questions?

Semrush Alternatives & Competitors

HubSpot

When to Choose HubSpot:

VidIQ

When to Choose VidIQ:

Wistia

When to Choose Wistia:

Still Not Sure Which Tool to Choose?

Frequently Asked Questions

Pricing & Plans

Does Semrush offer a free trial?

How many projects can I track in Semrush?

Can I cancel my Semrush subscription anytime?

What's the difference between Semrush Pro and Guru plans?

Features & Capabilities

How accurate is Semrush's keyword data?

Can I use Semrush for local SEO?

Does Semrush include backlink analysis?

Does Semrush work for YouTube SEO?

Comparisons

Is Semrush better than Ahrefs?

General Questions

Is Semrush suitable for beginners?

Got your questions answered?

Compare with Similar Tools

Ready to try Semrush?

Related Products

LANDR

VidIQ

How to Use Semrush

Comprehensive Keyword Research with Semrush

Key Features:

Competitor Analysis and Market Intelligence with Semrush

Key Features:

Technical SEO Audits and Site Health Monitoring with Semrush

Key Features:

Content Marketing and SEO Writing with Semrush

Key Features:

Is Semrush Right for You?

Who Should Use Semrush

Who Should NOT Use Semrush

Still Have Questions?

Semrush Alternatives & Competitors

HubSpot

When to Choose HubSpot:

VidIQ

When to Choose VidIQ:

Wistia

When to Choose Wistia:

Still Not Sure Which Tool to Choose?

Frequently Asked Questions

Pricing & Plans

Does Semrush offer a free trial?

How many projects can I track in Semrush?

Can I cancel my Semrush subscription anytime?